TL;DR

+ i joined the team at the inception of the band, having a hand in their band name all the way down to their first album release

+ collaborated on the digital strategy and led interactive approaches to engage their audience

+ amassed over 150k streams organically, without editorial playlist assistance

concept

i began working with keep in touch before they were named keep in touch. james & jad approached me to help kick off this new act, and I had the opportunity to create from scratch.

keep in touch comes from the duo’s lifelong friendship that has weather numerous bands, where their working relationship was a consistent advantage. we used that as the north star and focused our output around friendship, transparency, and proximity.

embracing the physicality of ‘touch’ all the singles of this project were adorned in hand-made collages and layouts; a solution to the frequent lockdown orders that prevented photoshoots.

single artworks

album artwork

+ Release assets

using the scrapbook motif, it was only fitting that a year of memories were collected in a physical album. the boys also arranged their own collages in the scrapbook, and it served as Scrapbook 1’s Youtube visualizer.

with an album campaign rolled out during various lockdowns, we had to get creative. i spearheaded multiple community-centric strategies that converted our audience into high-commitment fans.

Discord listening party - with over 200 discord members, we hosted a listening party previewing the album, and allowing attendees to get a jump at pre-saving the music.
pen pal letters - with a fanbase named the pen pals, we implemented a program where our audience could write to the duo and receive a letter back alongside a signed polaroid that was captured during the marketing run for the singles.
Album tournament bracket - with a high engagement rate on twitter, we formulated a series of tweets where fans could revisit and vote for their favourite songs.